Historical Swiss posters, 1881 to 1958. Collected from the Swiss National Library, Zentralbibliothek Zürich, and others.
Art with a job. Each one was made to sell a product, announce an event, or promote a place. Advertisements from a hundred-plus years ago that still carry the visual signature of the decade that made them. Functional, of their moment, instantly readable as belonging to the year they were printed.
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